Italian eyewear creator Safilo and Swatch have signed a collaborationagreement to release the first Swatch-branded sunglasses, Eyewear. The first collection, “Swatch The Eyes”, launched recently, is a line of creative, playful and lifestyle-oriented sunglasses that promises to change your look whenever you want.
‘Swatch The Eyes’ offers heaps of personalisation possibilities.
Swatch The Eyes is an interchangeable eyewear that offers three frames to choose from, and up to 210 different style combinations. The three consist of a classic round frame, an edgy squared frame and a winged-core frame — all of which, when combined with the exciting palette of 30-pattern, bicolour and monochrome front designs, bring a host of individual styling possibilities to the table, making it easy to regularly change your look.
After purchasing the first set of glasses, wearers can add different fronts to harmonise with the first one. The complete glasses and separate clip-on fronts come in their own coloured boxes for safe storage after sunset. The finished creation — designed, engineered and produced in Europe — is super-comfortable, robust and also very safe, with excellent UV protection. The glasses integrate high-quality materials as well as resistance to perspiration, chemical products and breakage.
“This partnership represents a further milestone in our 2020 strategic plan. We are adding an iconic brand to our portfolio,” said Safilo CEO Luisa Delgado. “We feel privileged to become stewards of the Swatch brand, and to apply its philosophy in Eyewear.”
“Swatch is globally recognised as a lifestyle brand,” said Nick Hayek, president of Swatch, “expressive and meaningful in the way it captures trends and emotions. Beyond timepieces, eyewear also belongs to those product categories that customers enjoy because they merge fun, style and emotion. Safilo is a quality partner offering the highest-quality craftsmanship, and we’re happy to join forces with them.”
Swatch The Eyes is distributed through Swatch’s global retail network.
The square-shape Roger.
The square-shaped Ari.
The round-shaped Jackie.
The round-shaped Gina.
This source first appeared on Bangkok Post Lifestyle.