Humans have contributed to making Mother Earth a garbage dump. In the last decade, an extensive effort has been undertaken by businesses to use their CSR campaigns to address this issue. One such making the rounds is the 2016 New Laneige “Refill Me” Campaign.
Laneige, a Korean cosmetic company, which has supported and brought hope to the lives of children through previous CSR projects, hopes to use this meaningful initiative to encourage the public to play a significant role in making the world a cleaner place by using their eco-friendly “Refill Me Bottle” to cut down on plastic waste.
The attractively designed bottles should appeal to a diverse age group. There are three designs, which have special meanings behind each, to choose from. Starting from “Luminous Life”, which portrays Laneige’s attitude towards life: effervescent, confident and lively. This is illustrated by a luminous natural oasis of water. “Youthful Spirit” conveys the energetic and refreshing energy that water gives us, which also is tantamount to keeping our environment clean and healthy. A variety of lines are used to signify the changing reflections of moving water as it’s influenced by its environment. “Vital Power of Water” tells of how water, the essence of life, is essential for clear and transparent skin. The energy and vitality that water, which possesses the capability to energise the skin, is expressed through the illustration of green-coloured grass and trees.
A portion of the proceeds from the sales of the “Refill Me” bottle will go towards supporting projects related to drinking clean water, health and sanitation not just in Thailand but globally.
The theme of the “Refill Me” campaign represents three elements; namely water, life and environment. The significance of water is to replenish moisture to dry skin, boosting your life with energy and the environment benefits by using these bottles.
Moreover Laneige’s three brand identities, “Vital Power of Water”, “Luminous”, “Youthful Spirit”, are also infused in these three elements.
For Thailand, proceeds from the sales of these bottles will go to Chaipattana Foundation, a non-government organisation operating in Thailand since 1988 that develops projects for the public. The money will be used to improve water quality in rural areas of Thailand and other pressing needs.
The “Refill Me Bottle” is being sold at Laneige counters at leading department stores for 400 baht each.
This source first appeared on Bangkok Post Lifestyle.