Knowing full well that diamonds are a girl’s best friend, Jubilee Enterprise recently held a special event to unveil the Forevermark diamond brand in Thailand.
Unyarat Pornprakit, chief executive officer of Jubilee Enterprise, oversaw the “Forever Promise” event for the brand, which is part of the De Beers group, near the Forevermark store on M Floor at Siam Paragon.
Diamond lovers should be pleased, because De Beers has a long history of diamond expertise spanning 126 years. With strict selection and grading standards, buyers know they’re getting top quality stones.
The brand is a favourite of Hollywood stars including Nicole Kidman, Gwyneth Paltrow, Kate Hudson, Kate Winslet and Dakota Johnson, because the stones originate from mines that emphasise community and social responsibility, meet international standards, and can demonstrate good governance.
As proof of their unique quality, all Forevermark diamonds are inscribed using patented technology from the De Beers group, which can only be seen through a special lens.
The highlight of the launch party was the presentation of two exclusive collections from Forevermark — the Setting Collection and the Encordia Collection. The collections were presented by Thai actress Kimberley Anne Tiamsiri, and viewed by many guests of honour such as Achara Umpujh, Nathasedh Poonsapmanee, Yumi Kiangsiri, Jirawan Chairungruang, Sasamon Sanguansin, Jareyadee and Jay Spencer, Prachayamon Buranasiri and Sorat Amatayakul.
The Setting Collection plays up the prongs of each ring setting, with the prongs symbolising the four compass points — north, south, east and west — sending love to the wearer from all directions.
The Encordia Collection is inspired by the Knot of Heracles, also known as the Love Knot, which is twisted in a way that gives it strength and makes an eternal bond.
This source first appeared on Bangkok Post Lifestyle.