Myung Jun Kim, Etude House make-up artist. Amore Pacific (Thailand)
Stressing a new tag line “Life is sweet”, Korean beauty brand Etude House lets girly girls pamper their inner princesses. With new vivid colours and cute packaging, all can have fun with their everyday make-up routine. Myung Jun Kim, Etude House make-up artist, shares us some Korean beauty hacks in the recent Etude House Global Media Workshop in Seoul.
How can we apply Etude House’s signature sweet, doll-like style for cool or sexy looks?
Contouring the face with the Highlighter and Shading Duo Stick to draw the face outline, drawing eyeliner a bit longer for more dramatic cat eyes. For eyeshadow colours, grey or brown is better than pink or peach. Finally, apply red lipstick to finish off a perfect sexy look.
How can we adapt fashion photography or runway looks into everyday glamour?
Applying total looks from fashion shoots or runway shows may be difficult, but you can pick up some trends such as colours, textures or moods to make your everyday make-up look different. For example, last year, burgundy on the lips was big on the runway. We can instead use the colour in gradation lips in our daily look.
Can you share tips and tricks for Thai ladies who want to perfect Korean beauty looks — yet with different skin types and weather conditions?
The key features of K-beauty are moisture and bright skin. Since weather in Thailand is hot, we recommend less oily skincare products. Because on sticky and oily skin, the make-up won’t be long lasting. Also, you can brighten your skin with a coloured make-up base. Finally, go for a good sweat-proof foundation and apply to the face minimally yet repeatedly during the day with a latex sponge for a more natural looking and long-lasting result.
Who are the Korean beauty bloggers to follow?
Etude House is spreading our joyful make-up culture with a number of YouTubers who share make-up tips and tricks and beauty reviews. There are many famous ones in Korea now such as Kimdax, Yenny, Mia, Bambigirl, Hanbyul, Daddoa and Lamuqe.
New from Etude House
New playful products to add in your beauty bag
Play Stick 101 Stick Multi Color
A collection of multipurpose palettes comes in on-the-go sticks. The smooth and sheer texture can be used in one swipe as foundation, highlighting/shading as well as on the eyes, lips and cheeks.
Play Stick 101 Stick Contour Duo
The dual-ended creamy highlighting and contour stick helps sculpt and define your face a lot easier.
Play 101 Pencil
Make-up shouldn’t be this playful and fun. The 50 shades of gel-type pencils provides vivid colours in various textures from creamy, matte, glossy to glittery with precise lines for eyes, lips and cheeks.
Real Powder Cushion
Korea’s beauty shops are never short of cushion compacts. But this new one provides an all-day flawless face with a light and powdery finish.
Lash Perm Curl Fix Mascara
Expect dramatically long lashes, thanks to the feather-light fibre and the Curl 24hr technology that achieve longer, curled and fuller-looking lashes.
This source first appeared on Bangkok Post Lifestyle.