Asian brands are said to have started the liquid skincare rage, with SK-II’s sake-inspired Facial Treatment Essence dubbed as “miracle water” and Sulwhasoo’s herbal First Care Activating Serum hailed as a beauty routine revolutionary.
Clarins Anti-ageing Treatment Essences. Clarins
The rest of the industry is catching up on this watery trend, with the recent release of Clarins Anti-ageing Treatment Essences, Jurlique Activating Water Essence and Lancôme Energie de Vie Liquid Care.
After cleansing and toning, they function as a pre-serum that primes the skin to better receive anything applied afterwards. The hydrating effect enhances the performance of following serums and moisturisers for the full benefit of the skincare ritual.
Delivering ingredients into the skin, product absorption depends on the impermeability of the skin physical barrier, which changes with age.
Mature skin, for instance, has declining epidermal cell renewal and a thickened stratum corneum, with the accumulation of surface dead cells creating an additional physical barrier that limits the absorption of active ingredients.
Clarins has thus introduced a trio of Anti-ageing Treatment Essences rich in plant extracts for skin at different ages and concerns.
In contrast, Jurlique Activating Water Essence is transversally used for any skin condition and age. The skincare activator features marshmallow root extract with hydrating, balancing and recuperating properties. A medicinal plant, marshmallow produces a gluey mucillage traditionally used in healing wounds.
Likewise, French lemon balm has been used since antiquity for its medicinal benefits. As skin protectors, its leaves and goji berries are key ingredients in Lancôme Energy de Vie Liquid Care. Despite its high amount of moisturising agents and emollients, the liquid formula has a non-sticky texture for easier application and absorption by the skin, thereby shaking up the conventions of existing moisturisers.
Jurlique Jurlique
This source first appeared on Bangkok Post Lifestyle.