It’s probably a mixture of the looks, colour and edgy designs that makes Swatch timepieces so eye-catching. With this latest Autumn-Winter 2016 collection, the Swiss watchmaker once again manages to deliver its brand identity while celebrating the luxury of being inclusively exclusive with the slogan “Please do touch”.
New Gent; 2016 Winter; 1609 Voice of Freedom Swatch FW 2016 Photos courtesy of Swatch Ltd
Each collection is inspired by fabric so it can be easily mixed and matched with various outfits.
In the “Archi-mix”, the designer brings cool but classic dynamic patterns and the clean lines of contemporary architecture. Even though Swatch may represent a picture of a gleeful and colourful person, minimalists may find these designs suiting their preference.
“Gruezi All!” or Hello in Swiss-German implies Swiss-sense and undoubtedly Swiss-style. Highlights include the wrist-worn cuckoo clock house where the chalet part is detachable so the watch can be used in two styles. Another very Swiss model is T’Schuss, where the strap is decorated as pine trees to resemble those on ski hills.
Associated with winter time in Switzerland, “Magie D’hiver” designs evoke white snow.
“Voice of Freedom” gives a different and stand out look for wearers, who seek to express themselves in a certain way. Variations feature painted graffiti, a rapper cat and a feline fashionista with a touch of electro.
A fan of tales may prefer “Es War Zweimal”, where storybooks such as Little Red Riding Hood and Pippi Longstocking are brought to the wrist. The Pippi model is specially fancy as the strap mimics Pippi’s long stockings so it needs to be twisted around the wrist twice.
“Look Fab” comes in metallic colours like yellow and pink while a variation boasts a gemstone-set dial and a metal bracelet reminiscent of geometric and intricate paving.
New Gent; 2016 Winter; 1609 Voice of Freedom Swatch FW 2016 Photos courtesy of Swatch Ltd
New Gent; 2016 Winter; 1609 Voice of Freedom Swatch FW 2016 Photos courtesy of Swatch Ltd
New Gent; 2016 Winter; 1609 Voice of Freedom Swatch FW 2016 Photos courtesy of Swatch Ltd
This source first appeared on Bangkok Post Lifestyle.