Panchalee Phenjati, Monlacha Skulthai and Kongthanatkul Sethisathaporn.
Grand opening of Longchamp flagship store
Longchamp flagship store, G Floor, Helix Building, The EmQuartier
HOST: Suvadee Phungbunphra, managing director, and Orand Puipunthavong vice president of PP Group
HIGHLIGHT: An auction of “Le Pliage Heritage Tricolore Thailand Special Edition”, a special bag delicately designed by Sophie Delafontaine, the third generation of Longchamp, to raise funds for the Heart Foundation of Thailand. The event also saw the presence of Alexa Chung, the world-class style icon and Longchamp brand ambassador, who flew in from France to attend the event, and offered useful guides for women on how to keep updated, be modern and in trend by “staying optimistic as a beautiful mind will shine out in our looks”. The winner of the auction at 250,000 baht was Dr Puttipong Poomsuwan, owner of AIC (Aesthetic Innovation Centre). Celebrities and fashionistas joining the event included Onchuma Durongdej, ML Songlak Svasti, Saengkhae Hemkamonset, Wannaporn Poshyanonda, Polpat Asavaprapha, Hathairat Charoenhaichana, Vitida Trangadisaikul, Karatphet Issara, Benjawan Buhrman, among others.
Suvadee Phungbunphra and Orand Puipunthavong.
Dr Puttipong Poomsuwan, the auction winner.
Sophie Delafontaine, the third generation of Longchamp, who designed the ‘Le Pliage Heritage Tricolore Thailand Special Edition’ bag.
Saengkhae Hemkamonset and Pinyo Kitlertphiroj.
Sopana Lavichant and Benjawan Buhrman.
This source first appeared on Bangkok Post Lifestyle.